Pragmatics Analysis of Emojis Usage in Digital Communication Based on Age Groups

Abstrak

This study conducted a pragmatic analysis to explore the functions and cross-generational differences in emoji usage within digital communication among Millennials, Generation Z, and Generation Alpha. The research aimed to identify the pragmatic functions of emojis and compare their interpretation across age groups. Findings indicate that emojis serve various pragmatic roles, including expressing emotions, clarifying messages, andadding humor or sarcasm. From a Speech Act perspective, emojis primarily function as expressive acts, compensating for the absence of nonverbal cues in written digital communication. A key result revealed significant generational differences: Gen Z and Alpha demonstrated greater flexibility and creativity, often assigning non-literal meanings to emojis (e.g., the cry emoji signifying excessive laughter), while Millennials tended toward more conventional use. This difference reflects distinct communication styles influenced by each generation's digital background, although individual habits were also noted as a contributing factor. The findings highlight the necessity of understanding these interpretive differences to create effective communication and avoid misunderstandings in digital environments. Despite its limitations in sample size and informal scope, this study provides a novel approach by combining pragmatic analysis with a cross-generational comparison of visual symbols. Future research should expand the scope to include a larger, more formal context.