SWOT Analysis of Tutoring Center Ganesha Operation Pandeglang

Abstrak

Bimbel Ganesha Operations (GO) is a counseling organization that focuses on the learning of elementary, middle, and high school students, supporting their academic success and preparing them for further education. Private tutoring at GO not only teaches academic content, but also contributes to the development of self-understanding and social adjustment. This article analyzes Bimbel GO through a SWOT analysis and identifies the strengths, weaknesses, opportunities, and threats faced by Bimbel GO. Bimbel GO's greatest strength lies in its innovative teaching method, “The King Method”, which effectively contributes to the understanding of the material, and its commitment to curriculum reform. However, the disadvantage associated with high prices may limit access for some parents, especially those  from  low to  middle  economic  backgrounds.  Great  opportunities  arise  from the development of online tutoring services that can reach more students, but the biggest threat is the impact of the COVID-19 pandemic on the face-to-face learning process and the increasing competition from online learning platforms. Overall, the SWOT analysis shows that Bimbel GO has great development potential by utilizing technology and innovation in its learning process.