Modeling of Marketing: A Strategy to Increase Al-Qur’an Education Institutions Image and Students Interests

Authors

  • Ahmad Junaidi Universitas Muhammadiyah Sidoarjo, Jawa Timur
  • Biyanto Biyanto Universitas Muhammadiyah Sidoarjo, Jawa Timur
  • Eni Fariyatul Fahyuni Universitas Muhammadiyah Sidoarjo, Jawa Timur

DOI:

https://doi.org/10.32678/tarbawi.v7i01.4194
Statistics: Abstract viewed : 82 times | PDF downloaded : 59 times

Abstract

This study explores the marketing model developed, the media used, and effectiveness in enhancing the Al-Qur'an educational institution image and students' interests. This research design is with an observational case study approach. The results showed that marketing modeling was carried out by adopting two marketing models: Offline by involving teachers and students in distributing information verbally to colleagues, relatives, neighbors, and the community, distributing brochures to mosques, educational institutions as well as government and radio and television; and online with WhatsApp, Website, and Instagram media. The implementation of these two marketing models is considered effective in improving the institution image and student interest with evidence of institution popularity as the primary preference for Al-Qur'an education, especially in East Java, the increase of students is relatively significant and stable, the positive response of students to the institution and the relationship between students and institution runs effectively and competently. However, if the effectiveness is compared, according to Ustadz Mukhtar Ismail, offline marking is more effective because a majority of students are adults, and the elderly rarely operating the gadgets. With offline marketing, marketers can more freely explain the institution's products. The primary indicator of developed marketing effectiveness is that the development of new students in each period was 300 to 500 new students.

Downloads

Download data is not yet available.

References

Afandi, R. (2011). Integrasi pendidikan karakter dalam pembelajaran IPS di sekolah dasar. Pedagogia: Jurnal Pendidikan, 1(1), 85-98.
Al-Falah, T. P. (2012). Kenangan Masjid Al-Falah 1985-1995 (Vols. 103-104). Surabaya.
Aminah, S., Muhammad, I., Wafirrotullaela, W., Thoyib, A., Sanusi, A., Hika, H. H., ... & Pratiwi, A. (2018). Pembelajaran Membaca Al-Qur’an Bagi Orang Lansia di Padukuhan Tritis (Studi pada Jama’ah Ngaji Bareng Masjid Ar-Rahman Tritis). Aplikasia: Jurnal Aplikasi Ilmu-ilmu Agama, 18(2), 117-125.
Cahyono, B., Haryono, A. T., & Malik, D. (2016). Analisa Kekuatan Strategi Pemasaran Melalui Online Marketing, Offline Marketing dan Service Excellent terhadap Loyalitas Konsumen PT. Adinata Graha Raya Kaliwungu dengan Kepuasan Konsumen sebagai Variabel Intervening. Jurnal Ekonomi dan Bisnis Kontemporer, 2(1).
Drucker, P. (2011). The Soft Sell: Personalized Marketing. Praise for Ubiquitous Computing for Business, 111.
Firmansyah, A. (2019). Pemasaran Produk dan Merek: Planning dan Strategy. Pasuruan: Qiara Media.
Fitrah, M. (2018). Metodologi penelitian: penelitian kualitatif, tindakan kelas & studi kasus. CV Jejak (Jejak Publisher).
Ideharmida, D., Solfema, S., & Irmawita, I. (2018). Pembelajaran Membaca Al-Quran bagi Orang Dewasa (Studi Kasus pada Kelas Talaqqi Dasar dan Talaqqi Plus di Lembaga Pendidikan Al-Quran Ash Habul Quran Kota Payakumbuh). Spektrum: Jurnal Pendidikan Luar Sekolah (PLS), 6(1), 22-31.
Ismail, M. (2020). Personal Interview, November 4, 2020
Ismail, M. (2021). Personal interview, February 18, 2021
Ismail, M. (2021). Personal interview, March 26, 2021
Jati, W., & Yuliansyah, H. (2017). Pengaruh Strategi Pemasaran Online (Online Marketing Strategy) Terhadap Minat Beli Konsumen (Studi Kasus pada Toko Online Shop Azzam Store). Jurnal Pemasaran Kompetitif, 1(1), 127-138.
Khoirudin, M. H., & Fahrullah, A. (2020). Implementasi Strategi Pemasaran Berbasis Internet Marketing Untuk Meningkatkan Pendapatan Pada Laznas Nurul Hayat Surabaya. Jurnal Ekonomika dan Bisnis Islam, 3(1).
Khudlari, K. (2020). Private interview, December 26, 2020
Kotler, N., & Kotler, P. (2000). Can museums be all things to all people?: Missions, goals, and marketing's role. Museum management and curatorship, 18(3), 271-287.
Kotler, P. (2012). Kotler on marketing. Simon and Schuster.
Lukitaningsih, A. (2013). Perkembangan Konsep Pemasaran: Implementasi dan Implikasinya. Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 3(1), 21-35.
Maulidasari, C. D. (2020). Dampak Pemasaran Online Di Era Covid-19. Jurnal Bisnis Dan Kajian Strategi Manajemen, 4(2).
Muh. Fitrah, L. (2017). Metodologi Penelitian : Penelitian Kualitatif, Tindakan Kelas dan Studi Kasus. Suka Bumi, Jawa Barat, Indonesia: CV Jejak.
Mukhtar, M. (2020). Personal Interview, 4 Nopember 2020
Mumayyizah, M. (2020). Personal Interview, November 17, 2020
Mumayyizah, M. (2020). Personal Interview, November 17, 2020
Mustafa, P. S. (2018). Metodologi Penelitian Kuantitatif, Kualitatif, dan Penelitian Tindakan Kelas dalam Pendidikan Olahraga. Malang, Jawa Timur, Indonesia: Fakultas Ilmu Keolahragaan Universitas Negeri Malang Press.
Mustafa, P. S., Gusdiyanto, H., Victoria, A., Masgumelar, N. K., Lestariningsih, N. D., Maslacha, H., ... & Romadhana, S. (2020). Metodologi Penelitian Kuantitatif, Kualitatif, dan Penelitian Tindakan Kelas dalam Pendidikan Olahraga. Fakultas Ilmu Keolahragaan Universitas Negeri Malang.
Mustoip, S. (2018). Implementasi Pendidikan Karakter. Surabaya, Jawa Timur, Indonesia: Jakad Publishing.
Raharjo, S. B. (2010). Pendidikan karakter sebagai upaya menciptakan akhlak mulia. Jurnal Pendidikan dan Kebudayaan, 16(3), 229-238.
Sabila, N. (2019). Pengantar belajar digital marketing. Semarang: Stekom.
Sholihun, S. (2021). Personal interview, February 18, 2021
Sulfemi, W. B. (2018). Modul Manajemen Pendidikan Nonformal. Bogor, Jawa Barat, Indonesia: STKIP Muhammadiyah.
Sumarni, L., Subhan, S., & Anita, E. (2020). Pengaruh Online Marketing Dan Offline Marketing Terhadap Loyalitas Konsumen Di Toko Vivi Jilbab Dan Fashion Kota Jambi (Doctoral dissertation, UIN Sulthan Thaha Saifuddin Jambi).
Sunaengsih, C. (2017). Pengelolaan Pendidikan. Sumedang, Jawa Barat, Indonesia: UPI Sumedang Press.
Suryadi, R. A. (2018). Ilmu Pendidikan Islam. Sleman, Jawa Tengah, Indonesia: Deepublish
Talloo, T. J. (2007). Business organisation and management. New Delhi: Tata McGraw.
Talloo. (2007). Business Organisation And Management (For Delhi University B.Com Hons. Course). Tata McGraw-Hill Education,.
'Ulumiddin, I. (2021). Personal interview, January 20, 2021
Wahyu Bagja Sulfemi. (2018). Modul Manajemen Pendidikan Nonformal. Bogor: STKIP Muhammadiyah.
Rahmi, A., & Yogia, M. A. (2015). Pengaruh Pemasaran Online Terhadap Keputusan Pembelian Produk Fashion Dikalangan Mahasiswa. Valuta, 1(1), 149-172.

Downloads

Published

2021-05-15

How to Cite

Junaidi, A., Biyanto, B., & Fahyuni, E. F. (2021). Modeling of Marketing: A Strategy to Increase Al-Qur’an Education Institutions Image and Students Interests. Tarbawi: Jurnal Keilmuan Manajemen Pendidikan, 7(01), 53–68. https://doi.org/10.32678/tarbawi.v7i01.4194

Issue

Section

Original Research Article