Management of social media as a Branding Tool by the Madrasah Aliyah Editorial Team
DOI:
https://doi.org/10.32678/tarbawi.v9i02.8036
Abstract viewed : 283 times
| 
PDF downloaded : 268 times
Abstract
This research aims to examine social media management as a way of branding at Madrasah Aliyah Negeri (MAN) Batu City by a special team called the Editorial Team, which is made up of public relations professionals. This study took a qualitative approach and conducted case study research. Data was gathered using interviews, observation, documentation techniques, and data analysis techniques applied in three steps: data condensation, data presentation, and conclusion. The data obtained is checked for the validity of the data using the triangulation technique. The findings show that MAN Batu City's branding is professionally carried out by the Editorial Team using social media, with due regard for the selection of publication techniques, targeting, and situation determination, as well as the time of publication during branding implementation. Branding is carried out ideally through the Editorial Team's orderly coordination of information management in partnership with online media to support suitable facilities and operate following their respective tasks.
Downloads
Download data is not yet available.
References
Akmalia, A., & Danupranata, G. (2021). Pemanfaatan digital marketing dalam penguatan branding sekolah dasar Muhammadiyah Purwodiningratan. Prosiding Seminar Nasional Program Pengabdian Masyarakat, 2020: 5. Kreatifitas Pendidikan dan Pembelajaran di Sekolah dan Perguruan Tinggi, 2017, 917–924. https://doi.org/10.18196/ppm.35.73
Alim, M. (2022). Media publikasi digital wadah budaya literasi madrasah melawan hoax. https://www.indonesiana.id/read/148005/media-publikasi-digital-wadah-budaya-literasi-madrasah-melawan-hoax
Anshar, M. (2019). Electronic public relation (E-PR): Strategi mengelola organisasi di era digital. Jurnal Komodifikasi, 8(2), 200–213. https://journal3.uin-alauddin.ac.id/index.php/Komodifikasi/article/view/11327
Djan, I., & Adawiyyah, S. R. (2021). A new decade for social changes. Technium Social Sciences Journal, 17, 235–243.
Elwijaya, F., Mairina, V., & Gistituati, N. (2021). Konsep dasar kebijakan pendidikan. JRTI (Jurnal Riset Tindakan Indonesia), 6(1), 67–71. https://doi.org/10.29210/3003817000
Elyus, D. S., & Soleh, M. (2021). Strategi humas dalam meningkatkan citra sekolah di era pendemi covid 19. Jurnal Inspirasi Manajemen Pendidikan, 09(02), 281–289. https://ejournal.unesa.ac.id/index.php/inspirasi-manajemen-pendidikan/article/view/38836
Gore, J., & Rickards, B. (2021). Rejuvenating experienced teachers through quality teaching rounds professional development. Journal of Educational Change, 22(3), 335–354. https://doi.org/10.1007/s10833-020-09386-z
Handoyo, M., Nurdyansyah, N., & Haryanto, B. (2020). Marketing strategy of new schools in the selection of new students at Al Zamzam Sukodono Islamic elementary school. Proceedings of The ICECRS, 7. https://doi.org/10.21070/icecrs2020367
Hidayat, R., Suharyati, H., Patras, Y. E., Harjanto, S., & Andi, H. (2018). Optimalisasi budaya mutu sekolah untuk meningkatkan komitmen guru. Jurnal Manajemen Pendidikan, 6(2), 595–606. https://doi.org/10.33751/jmp.v6i2.786
Inayah, K., Farika, E. Y. N., Nurronia, A., & Hanik, E. U. (2021). Pengembangan digital school system dalam menghadapi era society 5.0 di sekolah Indonesia Kuala Lumpur (SIKL): Indonesia. JEID: Journal of Educational Integration and Development, 1(3), 210-223. https://doi.org/10.55868/jeid.v1i3.101
Junaid, H. (2012). Sumber, azas dan landasan pendidikan (Kajian fungsionalisasi secara makro dan mikro terhadap rumusan kebijakan pendidikan nasional). Sulesana: Jurnal Wawasan Keislaman, 7(2), 84-102. https://doi.org/10.24252/.v7i2.1380
Layton, D. L. (2015). Perceptions of millennial teachers' commitment to teaching as a career. University of Arkansas.
Maisaroh, H. (2022). Implementasi kebijakan Kementerian Pendidikan dan Kebudayaan tentang PPDB (Penerimaan Peserta Didik Baru) pada masa pandemi Covid-19: Studi kasus di MAN Kota Batu (Universitas Islam Negeri Maulana Malik Ibrahim).
Marpaung, R. B., & Sazali, H. (2022). Use of public relations tools on social media Youtube by high school madrasah in Indonesia to attract new prospective students’ interest in 2022. Tarbawi: Jurnal Keilmuan Manajemen Pendidikan, 8(02), 162–173. https://doi.org/10.32678/tarbawi.v8i02.6854
Ramadhani, K., Fachrurazi, D., Maulina, I., & Amrullah, A. M. K. (2022). Evaluation of teacher performance using the WhatsApp application in online learning. Madrasah: Jurnal Pendidikan Dan Pembelajaran Dasar, 15(1), 51–65. https://doi.org/10.18860/mad.v15i1.14515
Robandi, B., Kurniati, E., & Puspita Sari, R. (2019). Pedagogy In The Era Of Industrial Revolution 4.0. 239, 38–46. https://doi.org/10.2991/upiupsi-18.2019.7
Robandi, B., Kurniati, E., & Sari, R. P. (2019, April). Pedagogy in the era of industrial revolution 4.0. In 8th UPI-UPSI International Conference 2018 (UPI-UPSI 2018) (pp. 38-46). Atlantis Press. https://doi.org/10.2991/upiupsi-18.2019.7
Sagala, S. (2013). Manajemen Strategik dalam Peningkatan Mutu Pendidikan. Alfabeta.
Sholihah, T. (2018). Strategi manajemen humas dalam menciptakan school branding pada sekolah Islam terpadu. J-MPI (Jurnal Manajemen Pendidikan Islam), 3(2), 72–84. https://doi.org/10.18860/jmpi.v3i2.6455
Susanto, T., Utamidewi, W., Muhamad, R. P. N., & Syamsuri, S. A. (2019). Implementasi cyber public relations Universitas Singaperbangsa Karawang pada persaingan era digital. Jurnal Muara Ilmu Sosial, Humaniora, dan Seni, 3(1), 200-210. https://doi.org/10.24912/jmishumsen.v3i1.3454
Susilawati, I. M., & Harun, M. (2017). Analisis SWOT sebagai dasar strategi branding pada madrasah ibtidaiyah Alhidayah, Cireunde, Ciputat. Tarbawi: Jurnal Keilmuan Manajemen Pendidikan, 3(01), 111-128. https://doi.org/10.32678/tarbawi.v3i01.1783
Syarkati, & Rifa’i. (2021). Perspektif Islam terhadap pendidikan karakter era society 5.0. JUPANK ( Jurnal Pancasila Dan Kewarganegaraan), 1(2), 200–209.
Tahir, A. (2015). Kebijakan publik dan transparansi penyelenggaraan pemerintah daerah. Alfabeta.
Terri S, W., & Robert L, C. (2016). School marketing as a sorting mechanism: A critical discourse analysis of charter school websites. Peabody Journal of Education, 91(1), 24–46. https://doi.org/10.1080/0161956X.2016.1119564
Verawati, & Desprayoga. (2019). Solusi pembelajaran 4.0: Hybrid learning. Seminar Nasional Pendidikan Program Pascasarjana Universitas PGRI Palembang, 2, 999–1015. https://jurnal.univpgri-palembang.ac.id/index.php/Prosidingpps/article/view/2739
Widyaningtyas, A., Nugraha, N., & Sari. (2021). Persepsi masyarakat terhadap sistem penerimaan peserta didik baru zonasi. Antropocene : Jurnal Penelitian Ilmu Humaniora, 1(1), 29–37. https://doi.org/10.56393/antropocene.v1i1.20
Wijayanti, A., & Selawati, B. A. (2020). Perbaikan kebijakan tata kelola perguruan tinggi kedinasan. Integritas: Jurnal Antikorupsi, 6(1), 73–91. https://jurnal.kpk.go.id/index.php/integritas/article/view/583
Young, R., Wahlberg, L., Davis, E., & Abhari, K. (2020). Towards a theory of digital entrepreneurship mindset: The role of digital learning aptitude and digital literacy. 26th Americas Conference on Information Systems, AMCIS 2020, Dl, 1–10.
Zamroni, Z., Baharun, H., Rozi, F., Sholeha, W., & Anggraini, Y. (2022). Intercultural communication: Strategy to improve school competitiveness based on public demand. Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini, 6(4), 2886–2895. https://doi.org/10.31004/obsesi.v6i4.2123
Zavattaro, S. M. (2010). Municipalities as public relations and marketing firms. Administrative Theory & Praxis, 32(2), 191–211. https://doi.org/10.2753/atp1084-1806320202
Alim, M. (2022). Media publikasi digital wadah budaya literasi madrasah melawan hoax. https://www.indonesiana.id/read/148005/media-publikasi-digital-wadah-budaya-literasi-madrasah-melawan-hoax
Anshar, M. (2019). Electronic public relation (E-PR): Strategi mengelola organisasi di era digital. Jurnal Komodifikasi, 8(2), 200–213. https://journal3.uin-alauddin.ac.id/index.php/Komodifikasi/article/view/11327
Djan, I., & Adawiyyah, S. R. (2021). A new decade for social changes. Technium Social Sciences Journal, 17, 235–243.
Elwijaya, F., Mairina, V., & Gistituati, N. (2021). Konsep dasar kebijakan pendidikan. JRTI (Jurnal Riset Tindakan Indonesia), 6(1), 67–71. https://doi.org/10.29210/3003817000
Elyus, D. S., & Soleh, M. (2021). Strategi humas dalam meningkatkan citra sekolah di era pendemi covid 19. Jurnal Inspirasi Manajemen Pendidikan, 09(02), 281–289. https://ejournal.unesa.ac.id/index.php/inspirasi-manajemen-pendidikan/article/view/38836
Gore, J., & Rickards, B. (2021). Rejuvenating experienced teachers through quality teaching rounds professional development. Journal of Educational Change, 22(3), 335–354. https://doi.org/10.1007/s10833-020-09386-z
Handoyo, M., Nurdyansyah, N., & Haryanto, B. (2020). Marketing strategy of new schools in the selection of new students at Al Zamzam Sukodono Islamic elementary school. Proceedings of The ICECRS, 7. https://doi.org/10.21070/icecrs2020367
Hidayat, R., Suharyati, H., Patras, Y. E., Harjanto, S., & Andi, H. (2018). Optimalisasi budaya mutu sekolah untuk meningkatkan komitmen guru. Jurnal Manajemen Pendidikan, 6(2), 595–606. https://doi.org/10.33751/jmp.v6i2.786
Inayah, K., Farika, E. Y. N., Nurronia, A., & Hanik, E. U. (2021). Pengembangan digital school system dalam menghadapi era society 5.0 di sekolah Indonesia Kuala Lumpur (SIKL): Indonesia. JEID: Journal of Educational Integration and Development, 1(3), 210-223. https://doi.org/10.55868/jeid.v1i3.101
Junaid, H. (2012). Sumber, azas dan landasan pendidikan (Kajian fungsionalisasi secara makro dan mikro terhadap rumusan kebijakan pendidikan nasional). Sulesana: Jurnal Wawasan Keislaman, 7(2), 84-102. https://doi.org/10.24252/.v7i2.1380
Layton, D. L. (2015). Perceptions of millennial teachers' commitment to teaching as a career. University of Arkansas.
Maisaroh, H. (2022). Implementasi kebijakan Kementerian Pendidikan dan Kebudayaan tentang PPDB (Penerimaan Peserta Didik Baru) pada masa pandemi Covid-19: Studi kasus di MAN Kota Batu (Universitas Islam Negeri Maulana Malik Ibrahim).
Marpaung, R. B., & Sazali, H. (2022). Use of public relations tools on social media Youtube by high school madrasah in Indonesia to attract new prospective students’ interest in 2022. Tarbawi: Jurnal Keilmuan Manajemen Pendidikan, 8(02), 162–173. https://doi.org/10.32678/tarbawi.v8i02.6854
Ramadhani, K., Fachrurazi, D., Maulina, I., & Amrullah, A. M. K. (2022). Evaluation of teacher performance using the WhatsApp application in online learning. Madrasah: Jurnal Pendidikan Dan Pembelajaran Dasar, 15(1), 51–65. https://doi.org/10.18860/mad.v15i1.14515
Robandi, B., Kurniati, E., & Puspita Sari, R. (2019). Pedagogy In The Era Of Industrial Revolution 4.0. 239, 38–46. https://doi.org/10.2991/upiupsi-18.2019.7
Robandi, B., Kurniati, E., & Sari, R. P. (2019, April). Pedagogy in the era of industrial revolution 4.0. In 8th UPI-UPSI International Conference 2018 (UPI-UPSI 2018) (pp. 38-46). Atlantis Press. https://doi.org/10.2991/upiupsi-18.2019.7
Sagala, S. (2013). Manajemen Strategik dalam Peningkatan Mutu Pendidikan. Alfabeta.
Sholihah, T. (2018). Strategi manajemen humas dalam menciptakan school branding pada sekolah Islam terpadu. J-MPI (Jurnal Manajemen Pendidikan Islam), 3(2), 72–84. https://doi.org/10.18860/jmpi.v3i2.6455
Susanto, T., Utamidewi, W., Muhamad, R. P. N., & Syamsuri, S. A. (2019). Implementasi cyber public relations Universitas Singaperbangsa Karawang pada persaingan era digital. Jurnal Muara Ilmu Sosial, Humaniora, dan Seni, 3(1), 200-210. https://doi.org/10.24912/jmishumsen.v3i1.3454
Susilawati, I. M., & Harun, M. (2017). Analisis SWOT sebagai dasar strategi branding pada madrasah ibtidaiyah Alhidayah, Cireunde, Ciputat. Tarbawi: Jurnal Keilmuan Manajemen Pendidikan, 3(01), 111-128. https://doi.org/10.32678/tarbawi.v3i01.1783
Syarkati, & Rifa’i. (2021). Perspektif Islam terhadap pendidikan karakter era society 5.0. JUPANK ( Jurnal Pancasila Dan Kewarganegaraan), 1(2), 200–209.
Tahir, A. (2015). Kebijakan publik dan transparansi penyelenggaraan pemerintah daerah. Alfabeta.
Terri S, W., & Robert L, C. (2016). School marketing as a sorting mechanism: A critical discourse analysis of charter school websites. Peabody Journal of Education, 91(1), 24–46. https://doi.org/10.1080/0161956X.2016.1119564
Verawati, & Desprayoga. (2019). Solusi pembelajaran 4.0: Hybrid learning. Seminar Nasional Pendidikan Program Pascasarjana Universitas PGRI Palembang, 2, 999–1015. https://jurnal.univpgri-palembang.ac.id/index.php/Prosidingpps/article/view/2739
Widyaningtyas, A., Nugraha, N., & Sari. (2021). Persepsi masyarakat terhadap sistem penerimaan peserta didik baru zonasi. Antropocene : Jurnal Penelitian Ilmu Humaniora, 1(1), 29–37. https://doi.org/10.56393/antropocene.v1i1.20
Wijayanti, A., & Selawati, B. A. (2020). Perbaikan kebijakan tata kelola perguruan tinggi kedinasan. Integritas: Jurnal Antikorupsi, 6(1), 73–91. https://jurnal.kpk.go.id/index.php/integritas/article/view/583
Young, R., Wahlberg, L., Davis, E., & Abhari, K. (2020). Towards a theory of digital entrepreneurship mindset: The role of digital learning aptitude and digital literacy. 26th Americas Conference on Information Systems, AMCIS 2020, Dl, 1–10.
Zamroni, Z., Baharun, H., Rozi, F., Sholeha, W., & Anggraini, Y. (2022). Intercultural communication: Strategy to improve school competitiveness based on public demand. Jurnal Obsesi : Jurnal Pendidikan Anak Usia Dini, 6(4), 2886–2895. https://doi.org/10.31004/obsesi.v6i4.2123
Zavattaro, S. M. (2010). Municipalities as public relations and marketing firms. Administrative Theory & Praxis, 32(2), 191–211. https://doi.org/10.2753/atp1084-1806320202
Downloads
Published
2023-11-15
How to Cite
Ramadhani, K., & Setyowati, E. (2023). Management of social media as a Branding Tool by the Madrasah Aliyah Editorial Team. Tarbawi: Jurnal Keilmuan Manajemen Pendidikan, 9(02), 179–188. https://doi.org/10.32678/tarbawi.v9i02.8036
Issue
Section
Original Research Article
License
Copyright (c) 2023 Khalilah Ramadhani, Erna Setyowati
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
.jpg)
