Analysis of Digital Marketing Strategy in Branding Islamic Boarding Schools in Daarut Tauhiid Bandung.docx
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https://doi.org/10.32678/tarbawi.v10i02.10005
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Digital marketing strategy, Social media, Brand awareness.Abstrak
Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital yang diaplikasikan dalam semua aktivitas yang berlangsung di pondok pesantren Daarut Tauhiid dalam membranding pesantren tersebut. Berdasarkan pada tujuan pemasaran jasa pendidikan, aktivitas pemasaran jasa pendidikan lebih dari aktivitas penjualan jasa pendidikan, periklanan dan promosi, untuk mewujudkan dari permintaan jasa pendidikan. Pemasaran mempunyai beberapa bauran yang diterpakan oleh pondok pesantren untuk membranding pesantren dengan beberapa program yang dimiliki. Bauran pemasaran yang terdiri dari produk, harga, lokasi, dan promosi merupakan salah satu alat strategi pemasaran yang pada aplikasinya memerlukan pemahaman mendalam dari pondok pesantren untuk mengkombinasikan faktor-faktor tersebut untuk memaksimalkan kesuksesan aktivitas pemasaran pondok pesantren yang dilakukan. Pada pemasaran berbasis digital artinya kegiatan pemasaran ini memanfaatkan dan menggunakan berbagai macam teknologi digital seperti internet, media sosial, telepon seluler, atau media digital lainnya. Sehingga pemasaran digital atau digital marketing menjadi alat untuk menyebarluaskan produk kepada konsumen. Penelitian ini menggunakan metode peneitian kualitatif yang memberikan gambaran tentang suatu fenomena atau keadaan yang terjadi. Hasil penelitian Strategi pemasaran digital dalam membranding pondok pesantren idealnya dibutuhkan sumber daya manusia khusus yang berfokus dalam mengelola pemasaran digital seperti pembuatan desain flayer, konten video marketing agar pemasaran digital yang dilakukan dapat berjalan efektif dan efesien.
Unduhan
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