The Private College Public Relations Management: A Case Study
DOI:
https://doi.org/10.32678/tarbawi.v8i01.5926
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Kata Kunci:
Public relations, Private college, Quality of educationAbstrak
This article aims to analyze public relations strategies in improving the quality of education, public relations strategies in improving the image of education, and information management carried out by a private university in East Java. A qualitative descriptive approach is carried out with a case study at IAI Pangeran Diponegoro Nganjuk. Research data was obtained through interviews, observation, and documentation. The results found that public relations at the university did not have a specific organizational structure, but everyone acted as public relations and carried out the function of public relations; the programs those public relations have launched must be implemented to improve the quality of education that refers to the standard process and educational outcomes. The public relations strategy is determined to improve the image through regular program procurement, collaboration with the government, mass media, figures who have mass, other institutions, providing scholarships, and community service. It uses a vertical, horizontal, and diagonal communication system to communicate with the internal public, while the external public uses a two-way communication system.
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Referensi
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Citraningsih, D., Khilmiyah, A., & Yamin, M. (2021). School Image Management during the Covid-19 Pandemic Era at Budi Mulia Dua Junior High School of Yogyakarta. Tarbawi: Jurnal Keilmuan Manajemen Pendidikan, 7(01), 113-122. doi:10.32678/tarbawi.v7i01.4324
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Fitri, A. Z., & Haryanti, N. (2020). Metodologi penelitian pendidikan. Malang: Madani Media.
Grunig, J. E. (2013). Excellence in public relations and communication management. Routledge.
Gusri, L., Arif, E., & Dewi, R. S. (2020). Cyber public relations readiness of private universities in West Sumatera to welcome the industrial era 4.0. 6th International Conference on Social and Political Sciences (ICOSAPS 2020) Cyber, 510, 247–252, Atlantis Press. https://doi.org/10.2991/assehr.k.201219.037
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Hasan, M. (2017). Manajemen public relations dalam membangun citra dan kontestasi perguruan tinggi keagamaan Islam swasta (Studi pada sekolah tinggi agama Islam Syaikhona Moh. Kholil Bangkalan). Nuansa, 14(1).
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Rahmatullah, M. (2021). Education Management in the New Normal Era: A Literature Study. Tarbawi: Jurnal Keilmuan Manajemen Pendidikan, 7(01), 79-86. doi:10.32678/tarbawi.v7i01.4195
Royhatudin, A., Supardi, S., & Juhji, J. (2020). Transformational Leadership Style in Implementing Madrasa Based Management. Tarbawi: Jurnal Keilmuan Manajemen Pendidikan, 6(01), 69-80. doi:10.32678/tarbawi.v6i01.2187
Sallis, E. (2006). Total Quality Management in Education: Manajemen Mutu Pendidikan. Yogyakarta: IRCISOD.
Sugiyanto, D. R., Sumartias, S., Yulianita, N., & Komala, L. (2016). Professional government public relations in indonesia: a review. Journal of Education and Social Sciences, 3, 53-60.
Trimanah, T., & Wulandari, D. (2018). Prinsip public relations dalam ajaran Islam menurut persepsi anggota Perhumas Jawa Tengah. Mediator: Jurnal Komunikasi, 11(1), 66–74. https://doi.org/10.29313/mediator.v11i1.3171
Triyono, A. (2018). Inovasi digital public relations pada perguruan tinggi swasta di kota Semarang dalam meningkatkan citra. Jurnal Ilmiah Komunikasi Makna, 6(2), 119. https://doi.org/10.30659/jikm.6.2.119-126
Wilardjo, S. B. (2012). Theories and success stories of advertising and public relations. Value Added, 8(2), 1–21.
Wiwitan, T., & Yulianita, N. (2017). Strategi marketing public relations perguruan tinggi Islam swasta: Peluang dan tantangan di era MEA. Mediator: Jurnal Komunikasi, 10(1), 1–10. https://doi.org/10.29313/mediator.v10i1.2672
Baharun, H. (2019). Management information systems in education : the significance of e-public relation for enhancing competitiveness of higher education. Journal of Physics: Conference Series, 1175(1), 0–4. https://doi.org/10.1088/1742-6596/1175/1/012151
Citraningsih, D., Khilmiyah, A., & Yamin, M. (2021). School Image Management during the Covid-19 Pandemic Era at Budi Mulia Dua Junior High School of Yogyakarta. Tarbawi: Jurnal Keilmuan Manajemen Pendidikan, 7(01), 113-122. doi:10.32678/tarbawi.v7i01.4324
Eger, L., Egerova, D., & Kryston, M. (2019). Facebook and public relations in higher education. A case study of selected faculties from the Czech Republic and Slovakia. Romanian Journal of Communication and Public Relations, 21(1), 7–30. https://doi.org/10.21018/rjcpr.2019.1.268
Fitri, A. Z., & Haryanti, N. (2020). Metodologi penelitian pendidikan. Malang: Madani Media.
Grunig, J. E. (2013). Excellence in public relations and communication management. Routledge.
Gusri, L., Arif, E., & Dewi, R. S. (2020). Cyber public relations readiness of private universities in West Sumatera to welcome the industrial era 4.0. 6th International Conference on Social and Political Sciences (ICOSAPS 2020) Cyber, 510, 247–252, Atlantis Press. https://doi.org/10.2991/assehr.k.201219.037
Haryanti, N., Mutohar, P. M., Qomar, M., & Syafi, A. (2018). The influence of experiential marketing (sense marketing, feel marketing, think marketing, act marketing) against the quality of the College of Religious Islam Negeri (PTKIN) in East Java Indonesia. International Journal of Science, Technology & Management, 3(2), 430–441.
Hasan, M. (2017). Manajemen public relations dalam membangun citra dan kontestasi perguruan tinggi keagamaan Islam swasta (Studi pada sekolah tinggi agama Islam Syaikhona Moh. Kholil Bangkalan). Nuansa, 14(1).
Henry, N. (2017). Paradigms of public administration. In Public Administration and Public Affairs (pp. 35-53). Routledge.
Ilmiati, N. R. (2016). Public relations dalam konstruksi citra perguruan tinggi Muhammadiyah di Yogyakarta. Julnal Ilmu Ekonomi, 12(12), 53–64.
Juhaeni, A., Sanusi, A., Wasliman, I., & Hanafiah, H. (2021). Strategic Management of Quality Improvement of Madrasah Aliyah Graduates in Modern Islamic Boarding Schools. Tarbawi: Jurnal Keilmuan Manajemen Pendidikan, 7(01), 33-46. doi:10.32678/tarbawi.v7i01.4179
Juhji, B. N., Arifudin, O., Mustafa, M., Choiriyati, W., Hanika, I. M., Tanjung, R., & Adiarsi, G. R. (2020). Manajemen Humas Pada Lembaga Pendidikan (Vol. 2). Penerbit Widina.
Labaree, D. (2018). An Uneasy Relationship: The History of Teacher Education in the University 1. In Who Decides Who Becomes a Teacher? (pp. 68-88). Routledge.
Miles, matthew B., Huberman, A. M., & Saldana, J. (2014). Qualitative data analysis. New Delhi: SAGE Publications.
Nightingale, P., & O'neil, M. (2012). Achieving quality learning in higher education. Routledge.
Normina. (2017). Masyarakat dan kebudayaan sekolah. Al-Hiwar : Jurnal Ilmu dan Teknik Dakwah, 3(6), 39–49. https://doi.org/10.18592/al-hiwar.v3i6.1207
Parji, F., & Prasetya, A. (2020). Community participation in developing educational quality for primary school in Madiun city. Utopia y Praxis Latinoamericana, 25(Extra6), 189–196. https://doi.org/10.5281/zenodo.3987601
Pienrasmi, H. (2015). Pemanfaatan social media oleh praktisi public relations di Yogyakarta. Jurnal Komunikasi, 9(2), 199–210. https://doi.org/10.20885/komunikasi.vol9.iss2.art6
Purba, B. (2020). Pengaruh public relations terhadap peningkatan pengguna jasa di bandara internasional Kualanamu kab. Deli Serdang. Network Media, 1(1). https://doi.org/10.46576/jnm.v1i1.604
Rahman, Y. A. (2019). Urgensi manajemen HUMAS dan peran stakeholders pendidikan agama Islam. Tsaqofah: Jurnal Pendidikan Islam, 3(2), 1–13.
Rahmatullah, M. (2021). Education Management in the New Normal Era: A Literature Study. Tarbawi: Jurnal Keilmuan Manajemen Pendidikan, 7(01), 79-86. doi:10.32678/tarbawi.v7i01.4195
Royhatudin, A., Supardi, S., & Juhji, J. (2020). Transformational Leadership Style in Implementing Madrasa Based Management. Tarbawi: Jurnal Keilmuan Manajemen Pendidikan, 6(01), 69-80. doi:10.32678/tarbawi.v6i01.2187
Sallis, E. (2006). Total Quality Management in Education: Manajemen Mutu Pendidikan. Yogyakarta: IRCISOD.
Sugiyanto, D. R., Sumartias, S., Yulianita, N., & Komala, L. (2016). Professional government public relations in indonesia: a review. Journal of Education and Social Sciences, 3, 53-60.
Trimanah, T., & Wulandari, D. (2018). Prinsip public relations dalam ajaran Islam menurut persepsi anggota Perhumas Jawa Tengah. Mediator: Jurnal Komunikasi, 11(1), 66–74. https://doi.org/10.29313/mediator.v11i1.3171
Triyono, A. (2018). Inovasi digital public relations pada perguruan tinggi swasta di kota Semarang dalam meningkatkan citra. Jurnal Ilmiah Komunikasi Makna, 6(2), 119. https://doi.org/10.30659/jikm.6.2.119-126
Wilardjo, S. B. (2012). Theories and success stories of advertising and public relations. Value Added, 8(2), 1–21.
Wiwitan, T., & Yulianita, N. (2017). Strategi marketing public relations perguruan tinggi Islam swasta: Peluang dan tantangan di era MEA. Mediator: Jurnal Komunikasi, 10(1), 1–10. https://doi.org/10.29313/mediator.v10i1.2672
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2022-05-05
Cara Mengutip
Soim, S., Haryanti, N., & Nurohmah, N. (2022). The Private College Public Relations Management: A Case Study. Tarbawi: Jurnal Keilmuan Manajemen Pendidikan, 8(01), 25–36. https://doi.org/10.32678/tarbawi.v8i01.5926
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Original Research Article
